Dubai summer sales to offer 75% discount
- July 15, 2017
For six weeks starting this Saturday, bargain hunters in the UAE can enjoy big discounts at thousands of retail outlets in Dubai as the annual summer shopping frenzy kicks off.
The latest edition of the Dubai Summer Surprises (DSS) will officially start on July 1 and organizers have promised mall shoppers up to 75 per cent off when they shop for shoes, bags, clothes, accessories and other items throughout the retail event.
Those who are willing to brave the Friday crowd between July 7, 2017 and August 11, 2017, for example, are in for eye-popping deals. The “Friday Surprise” promotion promises to offer “steep discounts” only each Friday at a “specific retail location,” so shoppers are encouraged to keep an eye out for future announcements from DSS organizers.
Aside from the “Friday Surprise,” there will be a 72-hour sale during DSS, and this time shoppers can avail themselves of even bigger exclusive savings on already-discounted retail items if they head to the shops from Monday to Wednesday each week.
DSS has become an important annual retail event in Dubai. While there have been a series of sales events happening around town recently, this year’s DSS is shaping up to be one of the biggest yet
Organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism.)